As marketing pros, we get questions about hashtags all the time. Aside from the ever-popular “Are hashtags important for my marketing strategy?,” we also get: “What are hashtags?” “How do you use hashtags correctly?” (#onewaytousethemincorrectlyislikethis) “The more hashtags, the better … right?” We may not be able…
Tag: social media marketing
“Should I post that image on our Instagram or Facebook stories? What size should I print that brochure? Did I return that call that I was supposed to? What’s the subject of my next email campaign? How do I even identify people to send those emails to?…
There are so many ways to engage customers today, from face-to-face meetings, phone calls, and events to web marketing and social media. All of these are great ways to build business, especially if you’re using them to their fullest. Focusing on social media, one of the best…
Nearly 90 percent of consumers read online reviews about local businesses, and nearly 60 percent will only use a business if it has four or more stars. Face the facts: Online reviews are not going anywhere, so don’t hide from them. In fact, take it to the…
Ever hear the phrase even an editor needs an editor? Ever have a friend tell you all about what they thought was an intensely complex problem that had kept them awake for days, but you saw the solution right away, as clear as day? Ever lose something…
You provide quality products and services to your customers. You treat your employees kindly. You enjoy what you do, and you are genuinely proud at the end of the day. And that’s great! That’s the way it should be! But are you forgetting something? While you’re great…