As marketing pros, we get questions about hashtags all the time. Aside from the ever-popular “Are hashtags important for my marketing strategy?,” we also get:

  • “What are hashtags?”
  • “How do you use hashtags correctly?” (#onewaytousethemincorrectlyislikethis)
  • “The more hashtags, the better … right?”

We may not be able to answer all your questions in this article, but hopefully by the end of it you’ll have a better idea of what types to use to better your business.

So, why use hashtags? Hashtags are key terms that help your posts get better engagement and greater exposure to audiences you never thought you could reach. Now, think about that for a minute … an untapped audience that you can reach organically. Think of it as leaving a trail of breadcrumbs (or words) that lead other users to discover and engage with your post; the more precise your hashtags are, the better your audience is at finding your brand.

Below we broke down the five different types of hashtags you want to make sure you’re including in your posts:

1. Brand Hashtags: Think of a brand hashtag as your signature. Unique to your business, your brand hashtag should include either your business name or concise and relevant verbiage related to your business or slogan.

Include brand hashtags in social media posts.

2. Trending Hashtags: Constantly changing in real-time, a trending hashtag can last for days or mere minutes. When you see a hashtag trending that relates to your business, engage in it with content that is relevant. However, please take heed:  If the hashtag is sensitive in nature, consider carefully if leveraging that hashtag’s popularity is sending the right message. Social media users can smell insincerity from a mile away!

Using trending hashtags in your social media posts shows prospects that you are staying up to date with what's happening.

3. Chat Hashtags: You can use chat hashtags to discuss a topic with users who are interested in the subject matter. This is a form of hashtag marketing that calls for users to be directly engaging with a brand or an individual.

Use chat hashtags to discuss issues that are important to you with others who feel the same way.

4. Content-Reflecting Hashtags: Think of content-reflecting hashtags as a way of optimizing content for your search. Audience members may stumble upon your posts when looking for the words you tag.

Optimize your posts with content-reflecting hashtags.

5. Call-To-Action Hashtags: CTA hashtags encourage the online community to perform a specific action involving your brand.

Call-To-Action hashtags encourage viewers to take an action.

For answers to all your hashtag-related questions and social media marketing needs, consider giving your Michigan marketing experts a call today at (248) 530-6000 or emailing us at