Tag: marketing strategy

As marketing pros, we get questions about hashtags all the time. Aside from the ever-popular “Are hashtags important for my marketing strategy?,” we also get: “What are hashtags?” “How do you use hashtags correctly?” (#onewaytousethemincorrectlyislikethis) “The more hashtags, the better … right?” We may not be able…

Like that guy from high school, Google AdWords can either be your best friend or a bottomless pit. Here’s the trick: You take control over it by knowing what Google AdWords mistakes to avoid. Once you take the lead, you’ll find that these pay per click campaigns…

As social media marketing became an increasingly important tool for businesses over the past several years, digital marketing agencies found themselves relying on it to get the word out. That’s good, of course, but what happens when social media sites throw a wrench in the plans by…

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