Tag: marketing strategy

The Top 5 Types of Hashtags That are Vital to Your Marketing Strategy

As marketing pros, we get questions about hashtags all the time. Aside from the ever-popular “Are hashtags important for my marketing strategy?,” we also get: “What are hashtags?” “How do you use hashtags correctly?” (#onewaytousethemincorrectlyislikethis) “The more hashtags, the better … right?” We may not be able…

Pay Per Click Campaigns: Google AdWords Mistakes to Avoid

Like that guy from high school, Google AdWords can either be your best friend or a bottomless pit. Here’s the trick: You take control over it by knowing what Google AdWords mistakes to avoid. Once you take the lead, you’ll find that these pay per click campaigns…

Importance of Pay-Per-Click Marketing: Why It’s Stronger than Ever

As social media marketing became an increasingly important tool for businesses over the past several years, digital marketing agencies found themselves relying on it to get the word out. That’s good, of course, but what happens when social media sites throw a wrench in the plans by…

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