Tag: Crisis

You’re Not Alone: How Marketing Reinforces Customers’ Faith in You During a Crisis

“Wrigley’s. 5¢ a package before the war. 5¢ a package during the war. 5¢ a package NOW. The flavor lasts so does the price!” Stepping up their game, not stepping back, made all the difference in the world for the Wrigleys during some of the most challenging…

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