Basso Marketing Agency – Michigan's Digital Marketing Agency

Importance of Pay-Per-Click Marketing: Why It’s Stronger than Ever

Michigan Marketing Agency

As social media marketing became an increasingly important tool for businesses over the past several years, digital marketing agencies found themselves relying on it to get the word out.

That’s good, of course, but what happens when social media sites throw a wrench in the plans by doing something like what Facebook did at the beginning of 2018? Generally speaking, the news was that friends’ and families’ posts were to get priority over posts from businesses. That had representatives of countless organizations scratching their heads and then putting their minds together for a bigger and better digital marketing strategy. As a result, the importance of pay-per-click marketing has become more prevalent than ever.

Knowing the best ways to take advantage of this marketing tool can benefit your business more than you realize.


Importance of Pay-Per-Click Marketing

Demands for your attention seem to come from every angle at every second of the day, from people such as your children asking for playtime to the red traffic signal reminding you to stop. With so much going on at all hours, your business’s marketing techniques could fall by the wayside if they don’t stand out or reach the right people.

Pay-per-click marketing allows your business to get through all the online hustle and bustle of everyday life to make sure your business is at the forefront of prospects’ online activity. An ad will usually appear at the sides, top, or bottom of online pages, and the business benefits every time a user clicks on that ad.

In other words, your prospects will literally see the name of your business, even if it’s at the corner of their eye and they don’t actually click on the post. That’s a start, but you clearly need more than that. You need to up your game with catchy headlines and graphics, ensuring that your prospect can’t help but take a closer look. Taking it even further, an effective marketing campaign ensures that your posts are seen by people who are genuinely interested in your product or service by ensuring they are posted to the online sites where your prospects are most likely to be.

The importance of pay-per-click marketing goes beyond the immediate, however. Even if those prospects don’t need your service at the moment, an effective campaign ensures that you will be the first organization they think of when they do. Further, pay-per-click marketing increases brand awareness. You want new prospects who are just beginning to consider using your product or service to think, “I know where I can get that.” And you want loyal customers to remember you indefinitely.

Pay-per-click marketing, therefore, means beating the odds in order to increase brand awareness and create loyal customers.


Contact Basso to Learn More

Are you ready to start or enhance your pay-per-click marketing campaign? Or do you need more information about how it all works? Our digital marketing team is here to answer your questions or to help you strengthen your business’s online presence.

Contact us through our website, by phone at (248) 530-6000, or by email at

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